Although social media may seem like a place where you can post whatever you want, it’s not a place for business. Businesses need to be more strategic.
Every successful brand uses social media to its advantage. There is data-backed scheduling that determines the best day and times to post. If you don’t post it at the right moment, even the best social media posts will not do any good for your business. Publishing at high-traffic times increases your chances of capturing your audience’s attention.
We have done all the research and created the best social media schedules for you to schedule your content and increase your engagement.
Best Time to Post On Social Media for 2023
These are the best times to use social media to get engagement in 2022
- Social media in general: The best hours to post on social media are 7:00 PM, 3:15 PM, and 8:41 AM on Friday and Wednesday.
- Instagram: The best times to upload on Instagram are at 9:01 AM, 7;59 PM, and 9:00 AM on Wednesdays, Fridays, and Tuesdays.
- Facebook: Posting on Facebook is best at 7:00 PM, 7:00 AM, and 3:15 PM on Wednesday, Friday, and Monday.
- Twitter: On Wednesday, Friday, and Thursday, the best times to tweet are 10:00 AM, 8.38 AM, and 9:26 AM.
- LinkedIn: On Tuesday, Thursday, and Wednesday, the best times to post on LinkedIn is 12:00 PM, 10:00 AM, and 1:00 AM.
- Pinterest: Pinterest’s best times to post are at 12:00 PM, 6:17 pm, and 8:02 pm on Friday, Tuesday, and Thursday.
- TikTok: The king of short-form videos enjoys peak engagement on Tuesdays at 2 pm, Wednesdays at 4 pm, and even Sundays at 8 am.
What are the Best Times to Post on Social Media?
- In 2022, the best times to use social media are at 7:,00 PM, 3:15 PM and 8:41 AM depending on your target audience’s local time.
- The best hours to post on social media are 9:00 AM, 7:45 PM, and 10:00 AM according to your target audience’s local time.
- The most unproductive hours are at 2:00 AM, 3.00 AM, and 1:00 AM according to your target audience’s local time.
- The top.5% of companies post on social media at the best times in their target audiences’ time zones.
We reviewed all social media messages sent to every social networking site as one group, which allowed us to identify the most engaging posts. You can find more details about all the data that we analyzed in the section “About the Best Times to Post Original Research” at the end. These are the 10 best times to use social media. They are listed in order of most engagement to least. This numbered list of the best times represents the exact moment that companies post on social networks. It is therefore the most precise information available on the internet about the best times to post. These are the top 10 times to use social media to get engagement:
- 7:00 PM
- 3:15 PM
- 8:41 PM
- 2:00 PM
- 3:08 PM
- 8:30 PM
- 1:00 PM
- 3:00 PM
- 4:00 PM
- 8:00 PM
The key takeaways
- What is the best time of day to share on social media? According to research from 37,219512 social media posts, 7:00 PM is the best hour to share on social networks. The best time to share on social media is in the evening and afternoon. This is slightly contrary to original data from Sprout Social, which found that 9-10:00 AM was the best time for posting. This is also contrary to Hootsuite’s original research which suggests that 10:00 AM is the best hour to post. Our data show that 2022 will see more audience engagement in the evenings than it does in the mornings. Compared to earlier research in 2013, 2014, and 2016, this is a marked difference from morning engagement to late-day engagement. Engagement in 2022 will be best at night.
- What are the worst times for sharing on social media? The best times to share on social media are in the late evening or early morning. In the following sections, network-specific research shows that people don’t engage with posts made at night. Post between 1:00 PM to 8:41 PM. Posting between 8:42 PM and 12:59 pm is the worst time to do so.
- What can you do to stand out? The top 10 most popular times to post are in the hour or quarter-hour, such as 7:02 PM, 3:15 PM, and 8:30 PM. These times are undoubtedly popularized by the proprietary research and you might be better off posting slightly later than that, such as 7:02, PM or 3:17 PM or 8:43 PM. For example.
Top 10 hours to post on social media for engagement:
- 9:00 AM
- 7:00 PM
- 10:00 AM
- 8:00 PM
- 3:00 PM
- 11:00 AM
- 9:00 PM
- 5:00 PM
- 8:00 AM
- 12:00 PM
Worst hours to post on social media in order to generate engagement
- 2:00 AM
- 3:00 AM
- 1:00 AM
- 4:00 AM
- 5:00 AM
Another angle was used to determine the best time to post on social networks. This list shows the top organizations that received the most engagement overall and the best times to post on social media. This is the moment when the top.5% (who are the most successful at social media) share their social media posts. The top.5% of most engaging companies post the best social media posts:
- 12:00 PM
- 6:00 PM
- 9:00 AM
- 8:00 PM
- 2:00 PM
- 4:00 PM
- 10:00 AM
- 8:00 AM
- 1:00 PM
- 11:00 AM
The above data is the only one available on the internet. This is an innovative and completely new way to publish on social media. It’s not about getting one message of engagement at a given time, but rather engaging your followers consistently.
What are the Best Days and Times to Post on Social Media?
- Monday, Wednesday, and Friday are the best days for posting on social media.
- Saturday, Tuesday, and Thursday are the worst days to use social media.
- Wednesday, Tuesday, and Thursday are the most popular days for organizations to post on social media.
- Wednesdays, Thursdays, and Fridays are the most popular days for the top.5% of organizations to post on social media.
These were the top 37,219512 social media posts to influence engagement. They were ranked in order from least to most. This is the list of social messages that received the most engagement. These are the best days to use social media to get engagement:
- Friday
- Wednesday
- Monday
- Sunday
- Thursday
- Tuesday
- Saturday
Below is a list of the social media messages that 30,000 organizations had scheduled to publish. This shows you which days are most likely to be noticed by other posting organizations. You might consider posting on days with the lowest competition for social media posts. The days at bottom of the list are those that organizations use the most (so the best days are the lowest). These are the top three days that organizations post most often on social media (from greatest to lowest):
- Wednesday
- Tuesday
- Thursday
- Friday
- Monday
- Saturday
- Sunday
Below is a list of the most popular days that top.5% of engaging organizations use social media. The top.5% most often post on social media are (greatest-to-lowest):
- Wednesday
- Thursday
- Friday
- Tuesday
- Monday
- Sunday
- Saturday
What is the best time to post on Instagram?
- In 2022, the best times to upload on Instagram are 9:01 AM and 7:59 PM.
- The best hours to upload on Instagram are 7:00 PM, 9:00 AM, and 12:00 PM.
- The most incontinence hours to use Instagram are 2:00 AM and 1:00 AM.
- Wednesday, Friday, and Tuesday are the best days for Instagram posts.
- Sunday, Saturday, and Monday are the worst days to upload on Instagram.
Top 10 times to post on Instagram in order to get engagement:
- 9:01 AM
- 7:59 PM
- 9:00 AM
- 8:00 PM
- 7:59 AM
- 8:01 PM
- 12:01 PM
- 8:00 AM
- 11:01 AM
- 11:58 AM
Top 10 hours to post on Instagram to get engagement:
- 9:00 AM
- 7:00 PM
- 12:00 PM
- 10:00 AM
- 11:00 AM
- 8:00 AM
- 2:00 PM
- 8:00 PM
- 5:00 PM
- 3:00 PM
These are the worst hours to post to Instagram in order to generate engagement:
- 2:00 AM
- 1:00 AM
- 4:00 AM
- 3:00 AM
- 12:00 AM
These are the best days to use Instagram to get engagement:
- Wednesday
- Friday
- Tuesday
- Thursday
- Monday
- Saturday
- Sunday
What is the best time to post on Facebook?
- In 2022, the best times for posting on Facebook are 7:00 PM, 7:00 AM, and 3:15 PM.
- The best hours to post on Facebook include 7:00 PM, 9:30 AM, and 10:00 AM.
- The most incontinence hours to use Facebook to post are 2:00 AM and 3:00 AM.
- Monday, Wednesday, and Friday are the best days for posting on Facebook.
- Saturday, Sunday, and Thursday are the worst days to use Facebook.
Top 10 times to post on Facebook in order to get engagement:
- 7:00 PM
- 7:00 AM
- 3:15 PM
- 10:00 AM
- 6:00 AM
- 2:00 PM
- 12:00 PM
- 12:00 PM
- 5:00 PM
- 9:00 AM
Top 10 most engaging hours to post on Facebook in order to generate engagement
- 7:00 PM
- 9:00 AM
- 10:00 AM
- 3:00 PM
- 8:00 AM
- 7:00 AM
- 8:00 PM
- 12:00 PM
- 2:00 PM
- 11:00 AM
These are the worst hours to post on Facebook in order to generate engagement:
- 2:00 AM
- 3:00 AM
- 12:00 AM
- 4:00 AM
- 5:00 AM
These are the best days to post on Facebook in order to get engagement.
- Friday
- Wednesday
- Monday
- Tuesday
- Thursday
- Sunday
- Saturday
Best Time to Post on YouTube
It takes a lot of effort to create amazing videos. Is your YouTube audience aware that your video is available on the platform? Are you getting the engagements that your promotion strategy deserves?
YouTube promotion is all about distribution. Promoting YouTube videos effectively requires posting engaging content at the right time.
This is a quick overview of the best times to post videos on YouTube in order to get a lot of eyeballs.
What is the best time to Upload a video on YouTube?
The best time to upload YouTube videos on weekdays such as Monday, Wednesday, and Thursday is between 2 and 4 P.M. These hours are the most densely populated, active time zone of the internet. It might seem a bit early, but YouTube traffic is at its highest between 7 P.M. and 10 P.M. in the evening.
YouTube will index your video much like Google indexes blogs. This is why it’s best to post YouTube videos early. This will ensure that they appear in the search results of your audience when they visit YouTube at night.
Weekends can be different because a lot of YouTube viewers are still active in the afternoon. is the best time to upload to YouTube on weekends.
The Best Day to Post on YouTube
Thursdays and Fridays can be the best days to upload your brand’s content on YouTube. On Thursdays and Fridays, it is best to post YouTube videos from 12 – 3 p.m. Videos posted earlier in the week will perform better on weekends.
Below is a table that lists the best times to upload to YouTube based on the days of the week.
| Day Of The Week | The Best Time to Post on YouTube |
|---|---|
| Monday | From 2 p.m. to 4 p.m. |
| Tuesday | From 2 p.m. to 4 p.m. |
| Wednesday | From 2 p.m. to 4 p.m. |
| Thursday | 12 – 3 p.m. |
| Friday | 12 – 3 p.m. |
| Saturday | 10 A.M. – 11 A.M. |
| Sunday | 10 A.M. – 11 A.M. |
This shows that YouTube users spend a lot of their free time on Thursdays and Sundays.
Worst Day to Post on YouTube
YouTube’s worst days are Mondays, Tuesdays, and Wednesdays of the week. This could be because people go back to work, which means they have less time to watch YouTube videos.
Reddit’s Best Time to Post
Reddit may be a place where gossipy people casually meet to have a chat, but you should reconsider this belief.
Reddit isn’t your typical social media platform. It does not like receiving promotional posts frequently from its users. Reddit administrators won’t allow you to promote your brand everywhere on the platform. This community is adamant about blocking spammers.
If you post high-quality content on Reddit at the right time, you will increase brand awareness.
What is the best time to post on Reddit?
Most Reddit users hail from the U.S. The best time to post on Reddit when they’re awake is the best. You can post when you are available to reach local traffic if you wish.
Reddit users tend to be most active on Mondays between 6 A.M. – 8 A.M., and Saturdays between 7 A.M. – 9 A.M. On weekdays, Reddit users are most social between 6 A.M. – 9 A.M. Reddit users log in on Sunday at 8 A.M. and stay there until noon.
Reddit’s Best Day to Post
Reddit content must usually be published between Monday through Thursday. This is because Reddit users are most likely to be near their computers at work or at home.
Reddit’s Worst Day to Post
Reddit is a platform that requires you to think twice, three times, and more times before publishing anything. Reddit users avoid the platform at night after finishing work because they are drowsy and have difficulty concentrating on the discussion.
The Best Time to Post on Pinterest
If your audience is visually-based, which most are, you must have a strong Pinterest presence. ).
You would want to pin your hard work on blog entries and pins at the best times possible!
A person can check their Pinterest feed page and see the results. The same thing happens when they search for a hashtag.
If you want your pins to appear at the top of the page, it is best to pin them when your audience visits their Pinterest feed.
Pinterest learns from your followers when they see new pins, click on them or save them. This allows Pinterest to recognize that the Pins you see are worthy of being seen by more Pinners, even those who don’t follow you. This will help you be spotted on Pinterest.
This is a look at the best times to pin on Pinterest.
Which is the best time to post on Pinterest?
You can also post to Pinterest in the late hours of the evening from 8 P.M., with a peak at 9 P.M. . The middle of the night between 2 A.M. and 4 A.M. is also a good time to get your pins noticed.
The Best Day to Post on Pinterest
Saturdays and Fridays are the best days to pin on Pinterest. This is because Pinterest is often used by people to plan projects and weekends are a great time to do so.
Worst Time to Post on Pinterest
Evening commute times between 5 PM and 7 PM are some of the worst times to pin on Pinterest. Many pins will require users to navigate away.
Best Time to Post on Twitter
Twitter currently has the most social media followers with over 300 million active users. If you haven’t begun promoting your business on Twitter yet, you’re missing out on a large audience base that could very well transform into customers. Furthermore, only 65% of businesses presently use Twitter for advertising, so you may have the opportunity to beat your competition.
How Does Posting at the Right Time Matter?
The Twitter algorithm provides you with the opportunity to toggle between recent/top Tweets based on your preferences. This feature lets you access a chronological feed where you see new Tweets every second, i.e., as soon as other people post them.
General Best Time to Post on Twitter?
According to Hootsuite data, the best time to tweet on weekdays is in the morning when users are generally active, 8 a.m. on Mondays and Thursdays, and ideally, before sunrise on weekends.
- Best times to post on Twitter for Media: Mondays at 10 a.m., Tuesdays 9 to 11 a.m., Wednesdays 10 a.m. to noon
- Best days to post on Twitter for Media: Tuesdays through Thursdays
- Worst days to post on Twitter for Media: Saturdays
Some key factors to consider when looking for the best times to post on social media
These are some key considerations and factors to consider when you decide the best time to publish on your social profiles to get the most social shares, page views, and comments. Let’s get started!
Your goal for posting on social media
Your publishing plan should reflect your ultimate goals.
Days of the Week
The audience’s social media behavior patterns are influenced by the days of the week. If your B2B customers are, you may want to target them at work and during their work hours. On the other hand, if B2C is your ideal audience, might want to target them during weekends, or during their off-work hours.
Time Zones
When your target audience isn’t within your time limits, it is important to consider the importance of time zones. In these situations, your posting schedule should be aligned with your target audience and their routines of using social media (and NOT yours).
Frequency of Posting
If you post frequently, the algorithm might consider you a spammer. It may stop favoring your content and prevent it from reaching your target audience. You also need to update your feed regularly to avoid looking outdated.
Industry
Your industry will impact the number of people you post to social media, the frequency with which you post, and the type of images you use. Not all information can be communicated in every format.
Audience Demographics and Routine
It is crucial to understand your audience demographic, especially when it involves deciding on time zones. It is also important to determine the demographics of your target audience to help you understand when they will be most active on social media.
Competitors
Publishing during peak hours is a way to reach the most people. Your audience is also important to your competition. You can increase your visibility by making a note to post during hours your audience is online. Your competitors may not be posting, which will increase your visibility.
Algorithm
People tend to return to social platforms time and again because of the way they work. Each platform uses its unique algorithm to rank posts in users’ feeds. Some may rank by date and time, while others might rank based on engagements. Others might consider both. You must adapt to the platform’s algorithm if you want to succeed.
Up to 170 million individuals are active users of the Instagram service in the United States, so the platform is popular with a broad range of people with different customs and interests. Making use of this growing user base is an opportunity for companies in a variety of industries to publicize their goods and services.
Conclusion
it is best to post on social media during specific times of the day or week. Doing so will help you get the most out of your posts and reach a larger audience. Remember to stay consistent with your posting schedule, and use these tips to help you get the most out of your social media marketing efforts.