πŸ“Š Analytics & Reporting

Stop Guessing.
Start Knowing
What Works.

GA4 setup, conversion tracking, attribution modelling, and custom dashboards that transform your raw marketing data into clear insights β€” and those insights into decisions that grow revenue.

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GA4 Certified
GTM Expert Setup
Looker Studio Dashboards
Full Attribution Modelling
Live Dashboard β€” Client Overview
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Organic SEO Revenue
Β£48,240
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Paid Ads Revenue
Β£32,100
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Email Revenue
Β£18,750
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Social Revenue
Β£9,820
Β£108K
Total Revenue
4.8%
Conv. Rate
Β£24
Avg. CAC
0+
Analytics Setups Completed
0%
GA4 & GTM Implementations
0%
Avg. Budget Waste Identified
0/7
Live Dashboard Access
Why Analytics Matters

You Can't Optimise What You Can't Measure Accurately

Most businesses are making marketing decisions based on broken or incomplete data. GA4 migrations done incorrectly miss conversions. Attribution models that default to "last click" give 100% credit to the wrong channel. And dashboards full of vanity metrics hide the channels that are actually driving revenue.

Accurate analytics is the operating system of high-performing marketing. When every touchpoint is tracked correctly and attributed properly, you see exactly which campaigns, channels, and content are generating real business value β€” and can invest accordingly.

At All Tech About, we build analytics setups that marketers and C-suite executives can trust β€” with clear revenue attribution and dashboards that make the right decision obvious every time.

Fix Your Analytics Today
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GA4 & GTM Setup

Correct GA4 implementation via Google Tag Manager β€” events, conversions, custom dimensions, and enhanced measurement configured for your specific business goals.

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Attribution Modelling

Multi-touch attribution that fairly distributes conversion credit across all channels β€” not just the last ad click before purchase.

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Custom Looker Studio Dashboards

Live, automated dashboards combining data from GA4, Google Ads, Meta, Search Console, and your CRM in one clear view.

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Monthly Strategy Reports

Plain-English monthly reports that translate data into decisions β€” what worked, what didn't, and exactly where to focus budget next month.

What's Included

Complete Analytics & Reporting Infrastructure

Every tool, tracking setup, and report needed to make data-driven decisions with confidence across every marketing channel.

GA4 Full Implementation
Google Tag Manager Setup
Conversion Tracking Setup
Enhanced eCommerce Tracking
Goal & Event Configuration
Custom Dimension Setup
Search Console Integration
Google Ads Linking
Meta Pixel & CAPI Setup
Looker Studio Dashboard
Attribution Model Configuration
Monthly Strategy Reports
Our Process

How We Build Your Analytics Foundation

A structured audit-to-implementation process that ensures every pound of marketing spend is tracked, attributed, and optimised.

01

Analytics Audit

Full audit of your existing GA4, GTM, and conversion tracking to identify gaps, duplicate events, broken goals, and attribution issues that are skewing your data.

02

Plan & Implement

We design the complete tracking plan β€” every event, conversion, and custom dimension β€” then implement it cleanly via GTM with full documentation and QA testing.

03

Dashboard & Attribution

Custom Looker Studio dashboards built and connected to all your data sources. Attribution model configured to reflect your actual customer journey, not default last-click.

04

Report & Advise

Monthly reports translate your data into strategy β€” clear analysis of what's driving growth, what's underperforming, and specific recommendations for budget allocation.

FAQ

Analytics & Reporting Questions

Straightforward answers about GA4, GTM, attribution, dashboards, and how long an analytics setup takes to implement properly.

Talk to an Analytics Expert

GA4 migrations are frequently done incorrectly, resulting in duplicate events, missing conversions, or entirely wrong attribution. Common issues include old GA Universal Analytics tags still firing alongside GA4, events not mapped to the correct trigger conditions, and conversion goals set up incorrectly in GA4's new event-based model. We audit your full GTM and GA4 configuration, identify every error, and rebuild it correctly from scratch if needed.

We connect your Looker Studio dashboard to any combination of: Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, Klaviyo/Mailchimp (email), HubSpot or Salesforce CRM, Shopify or WooCommerce revenue data, and more. You get a single live view of all your marketing performance β€” updated automatically, no manual exports required, accessible 24/7 by your whole team.

A standard GA4 and GTM implementation with conversion tracking and a Looker Studio dashboard typically takes 2–3 weeks from kick-off. More complex setups involving eCommerce enhanced tracking, CRM integration, or custom attribution models may take 4–6 weeks. We provide a clear scope and timeline before starting and keep you updated throughout. All tracking is QA tested before we hand over.

Yes β€” we offer a standalone Analytics Audit that reviews your existing GA4, GTM, and conversion tracking without committing to a full rebuild. The audit identifies every tracking error, attribution issue, and data gap with a prioritised fix list. Many clients start with the audit to understand the scope of issues before deciding which to fix themselves and which to hand over to us.

Free Audit β€” No Commitment

Ready to Finally Trust Your Marketing Data?

Get a free analytics audit. We'll review your GA4 setup, conversion tracking, and attribution configuration β€” and show you exactly what's being missed and what it's costing your business.

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Or get an instant automated audit β†’