Strategic email marketing that turns subscribers into customers and customers into repeat buyers — through smart automation, precise segmentation, and compelling copy that converts.
Email marketing consistently delivers the highest return of any digital channel — an average of £42 for every £1 spent. Unlike social media, you own your email list. Unlike paid ads, email has zero cost-per-send to your existing subscribers. And unlike SEO, results can be instant.
But most businesses leave enormous revenue on the table with inconsistent sending, generic broadcast blasts, and zero automation. Strategic email marketing means the right message reaches the right person at precisely the right moment in their journey.
At All Tech About, we build email programmes that nurture leads through complex sales cycles, recover abandoned revenue, and keep customers coming back — all running automatically in the background.
Start Your Email ProgrammeWelcome sequences, lead nurture flows, cart abandonment, post-purchase, re-engagement — automated campaigns that run 24/7.
Behaviour-based segmentation ensures every subscriber receives content relevant to where they are in the customer journey.
Systematic testing of subject lines, send times, CTAs, and content to continuously improve open rates and click-throughs.
Full UTM tracking and revenue attribution so every email campaign's contribution to sales is measured and reported clearly.
Strategy, design, copywriting, automation, and analytics — everything needed to make email your highest-ROI marketing channel.
A systematic approach to email marketing that builds automated revenue engines — not just pretty newsletters.
We audit your list health, current automation flows, open rates, and revenue attribution — then build an email strategy mapped to your customer journey and business goals.
Welcome series, nurture flows, cart recovery, and re-engagement sequences are designed, written, and configured in your email platform before any broadcast campaigns launch.
Monthly broadcast campaigns planned, designed, copywritten, and scheduled — segmented to the right lists, tested for deliverability, and optimised for mobile.
Monthly performance reviews track open rates, clicks, conversions, and revenue. We test continuously and refine the programme to compound results month over month.
Practical answers about email strategy, deliverability, automation, and how we measure email's contribution to revenue.
Talk to an Email SpecialistWe work with Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Drip, ConvertKit, and most major email marketing platforms. For eCommerce clients, Klaviyo is typically our top recommendation due to its deep Shopify and WooCommerce integration and powerful segmentation. We'll recommend the best platform for your business size, budget, and automation needs during the initial strategy session.
Industry averages range from 15–25% depending on sector. Our clients consistently achieve 30–45% open rates through disciplined list hygiene, compelling subject line testing, and proper audience segmentation. The biggest driver of open rate is list quality — we help you remove inactive subscribers and re-engage warm prospects rather than batch-and-blast your entire list, which damages deliverability.
We ensure all email programmes are fully GDPR compliant — proper consent capture, clear unsubscribe mechanisms, suppression list management, and data processing documentation. We never send to purchased lists or use email addresses obtained without explicit consent. All automations include proper opt-out handling that immediately removes unsubscribers from future sends.
Yes — list growth strategy is a core part of our email marketing service. We design high-converting lead magnets (guides, tools, free audits), pop-up and inline opt-in forms, landing pages, and exit-intent captures that grow your list organically. Combined with social media and content promotion, most clients see 15–30% monthly list growth within the first three months of a properly structured opt-in strategy.
Get a free email marketing audit. We'll analyse your current programme, identify automation gaps, and show you exactly how much revenue your list could be generating with the right strategy.
Or get an instant automated audit →